TENDER GARDEN
website
web design
tilda
About the project
The online flower shop "Tender Garden" is an e-commerce project with a focus on emotional delivery and a simplified purchasing process. It was developed on a turnkey basis: concept, UX, design, and implementation on the Tilda platform.
Desktop and mobile versions of the first blocks
Tasks
  • To convey an atmosphere of tenderness through visuals and composition.

  • Simplify the process from selection to payment by placing an order in 2-3 steps.

  • Create a user-friendly catalog and product cards with an emphasis on photos and a variety of bouquets.

  • Make mobile experience a priority and ensure fast page loading.

  • Set up order/feedback forms and basic integrations (payment/contacts/notifications).

  • Provide simple catalog administration for the client (updating products and promotions).
Product cards
Additional pages were developed for different areas of the brand
Website screens
My role
  • Full cycle of execution: research → structure → prototype → visual → layout and launch.

  • Custom scenarios and wireframes: optimizing the purchase path and catalog logic.

  • Art direction: photo selection, typography, color palette, visual compositions.

  • Layout on Tilda, adaptation for all devices, micro-animations.

  • Form setup, basic analytics integration, and content management instructions.

  • Project handover and brief client training on how to work with the site.
Made on
Tilda